Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has progressed dramatically over past 10 years, even to the point where the expression SEO is now challenging and frequently misunderstood by many. In the past, SEO advertising was regarded to be an important component of a successful marketing plan for businesses of all sizes. However nowadays, the phrase is so misinterpreted that the practice has been mainly devalued. As an alternative to driving more people to a website via organic traffic, increasingly more companies are turning to paid advertising because it’s easier and less time consuming.
This article will discuss why SEO advertising is still the best marketing avenue that can bring in valuable leads and buyers to your business. Similar to any marketing practice, SEO advertising is not a quick-fix but a timely process that brings about higher visibility, web traffic, ROI, and supplies reliable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is devised to increase the visibility of your website, subsequently increasing the number of website visits and sales. If you are ranked on the first page of Google search results, think about it as having a store in the centre of George Street, except without the extravagant rent! What’s better is that those consumers who visit your website are generally knowledgeable, qualified leads that are already looking for your products or services. The time and money it takes to convert these leads are consequently substantially lowered.
- Measurable Results
A significant benefit for SEO advertising is that you can measure your results and have a better understanding of means to strengthen your marketing efforts. In traditional marketing, for instance, TV and radio, you simply cannot accurately measure the effectiveness of your marketing campaigns. SEO advertising enables companies by presenting valued statistics such as click-through-rates, conversion rates, length of visits and location.
In addition to this, your SEO investment will generate only targeted, qualified leads to your business; people that are proactively looking for your products or services. TV and radio advertising can reach more individuals, but how many of those people are really interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can tailor your campaigns based on real-time feedback and results.
- Cost Efficient
An usual argument against SEO marketing is that SEO advertising is over-priced, however this is most definitely not the case. The truth of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising provides you with impressive ROI. While Pay Per Click has the capacity to drive more income, your organic SEO remains the pillar of your online presence.
The question should actually be, can you afford to have inadequate SEO advertising? If individuals are searching for your brand online but they simply cannot find you, your competitors are triumphing and the long-term effects can be severely adverse.
- Search Engines are Becoming More Popular
A recent report uncovered that between 80 and 90% of buyers will now examine online reviews prior to making a purchase, whether online or face to face. With this figure only escalating with additional advancements in technology, it will not take long before everybody is shopping for products and services on the internet.
Moreover, it is estimated that 2017 will be the year that website traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for further SEO customisation, like local search optimisation, that makes it even easier for customers to use. If your business doesn’t have an effective SEO advertising strategy, your customers will not have the ability to find you utilizing their desired means, and prospective sales will undoubtedly go to your competitors instead.
- Customer Insight
With the help of Google, all web traffic is noted and observed. The data and statistics derived from this traffic provides organisations with reliable info regarding their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This information is exceptionally beneficial considering that it enables firms to make knowledgeable decisions about their marketing techniques and strategies, both online and offline.
Now that you realize why SEO advertising is the best marketing technique, it is time to put your SEO strategy into action. Keep in mind that it can take a bit of time to receive the results, so if you’d like to speak to a respectable SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Blue Mountains on 1300 595 013 or visit http://www.internetmarketingexpertsbluemountains.com.au