What Are The Leading Organic SEO Ranking Variables For A Website?
If you’ve just created your first website and you’re interested in the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools because it helps you to get your message in front of potential consumers that are directly trying to finding your products or services.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s exceptionally convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are crafted equally, so you can focus on the most influential variables that will have the biggest effect on your SERP listings.
It’s important to understand that the weight of each variable changes gradually, so Google will place more importance on certain variables based on user behaviour and how Google perceives it can maximise the user experience. Having said this, most of the leading organic SEO ranking elements have been in the same position for a couple of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great emphasis is placed on content because Google intends to rank the most relevant websites at the top of its search results . The recent Hummingbird update allows Google to understand a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as comprehensive tutorials, guides, and how-to’s is a great start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and discovered that the top positions contain content that is around 2,400 words in length.
For over a decade now, backlinks have been one of the most meaningful variables in SERP listings considering that the more links there are to your website from reliable sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so beware not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value in time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best sign of relevancy and reliability.
- Mobile Optimisation
With more users now browsing from mobile devices than desktop computers, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make certain your website is truly ‘mobile-friendly’.
- Other Technical Aspects
There are numerous other technical variables that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are constantly changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Striving to focus on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any advice in how you can properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Blue Mountains by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsbluemountains.com.au