Top Tips For The Greatest Email Sequences
Having worked as a sales rep for various tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are terrific because they massively reduce the workload for a sales rep, however nowadays, everybody can relate to discovering various sorts of email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!
Not nearly enough business owners invest the time and effort in developing compelling email sequences that actually sell their product. Creating useful email sequences is both a science and an art, and if done correctly, can lead to incredible results. Having hundreds of prospective customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to produce a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will see so if it’s not enticing enough, they just won’t open it. Needless to say, the subject lines of an email are integral when it comes to conversion rates. Here are some statistics which accentuates their importance:
One-third of email recipients will open an email based exclusively on the subject line
Approximately 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.
The trick to effective subject lines is solving your prospects problems in as few words as possible. For instance, good subject lines include, “Common questions about university”, “Common questions about rental payments”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s integral that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you have to give your recipients a good reason to continue reading the email. Therefore, begin your email with some information they can relate to, like company news or their opinion to an event via Facebook or an online post, then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently collaborated with another firm with [positive benefit]. Is this something that would be useful for [company name]?
It’s imperative that you get to the point swiftly and keep the content focused on the needs of your prospect.
Tip 3 – Discard the boring ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, ensure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an excellent first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also include your value propositions, and supplementary information that is practical to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to assist you with your email sequences.
The value of generating effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many factors that you must consider when developing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in seeking advice from digital marketing experts that can help you. Speak with the team at Internet Marketing Experts Blue Mountains today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbluemountains.com.au.