Top SEO Trends In 2018

Top SEO Trends In 2018

 

Online exposure is a significant ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s paramount to stay on top of these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates annually, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a dominant force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to improve their website traffic, customer engagement, and essentially their earnings.

User behaviour is transforming rapidly with new technology, so Google must monitor these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. In fact, using old SEO methods can result in penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.

Voice Search

A large number of users are now opting to use voice searches instead of standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current rise in voice searches continues at the same rate, pretty much half of all online searches will be conducted via speech by the year 2020!

What this implies for websites is that they should start incorporating more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a critical tool for SEO, and this will continue to be a decisive aspect in calculating SERP listings in 2018. Generating valuable links to credible websites is still the easiest way for Google to establish if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is an excellent strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valued in the near future.

Mobile Optimisation

Since 2015, online searches using mobile devices has surpassed that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has announced that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. As a matter of fact, Google has developed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although conventional SEO techniques like link building will still be useful in 2018, there are other emerging trends that Google is focussing on in the future which may significantly change the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to receive targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Blue Mountains on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertsbluemountains.com.au

 

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