The Battle of the Brands
Your Website SEO Strategy in Blue Mountains is still very much about keywords, but there certainly is one challenge that some organizations face when they try to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will also help you find out about which keywords work well in your niche and boost your Website SEO Strategy. I recall I think I devoted about a year stressing about one particular keyword that, despite what I did, I could not get on the first page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google despite all your SEO efforts will certainly never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Blue Mountains, it would be terrific if for anyone that searches for ‘Yamaha’ in Blue Mountains your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will more often than not reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could dominate all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is very rewarding. Just remember – Your Website SEO Strategy refers to making money, not where you turn up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Blue Mountains on 1300 595 013 or visit, www.internetmarketingexpertsBlue Mountains.com.au