SEO’s strength comes from Quality Content
SEO is based upon a strong foundation of quality content, so is your Blue Mountains company in fact strong enough to succeed? Far too many places out there are making content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is inundated with small businesses, like yours in Blue Mountains, that just try to get some attention, but irritate people instead. Every online marketer, Local business or even just internet user would delight to have that one post or video go viral and let the Social Media Machine just generate free publicity – but the truth is it is a game of chance, and the very best plan that everyone can stick to is to make consistently quality content for your fans to love, like and share.
There are a number of Big Picture ideas that you will need to remember when it comes to Content:
Relevant Content is Key.
Facebook is a quick paced and constantly changing environment, as such you need to ensure you reach people when it is going to be most reliable. This means everything must concern you, your company, your audience and what you wish to achieve. When you post about something that your audience genuinely appreciates you will see better response.
Content is not just words.
remember that when we talk about content you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You ought to keep these phrases in mind when creating content. If you can continuously make posts that personify one of the Three E’s then you will be on the path to creating a reputation for quality content.
If you are uncertain about what your online or local Blue Mountains target audience will deem quality, then some of the simplest ways to figure it out is to carry out some research. Take a look at your rivals or at other areas around your market to see what other company’s in Blue Mountains post and what type of interaction they get. You shouldn’t be wanting to copy them, but rather replicate the areas that work and make their success your own. When it boils down to it though, one of the best ways to know what your Target audience will identify with will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be surprised by what you find out. And so, if you have any questions, or simply want to chat, call Internet Marketing Experts Blue Mountains on 1300 595 013 or visit, www.internetmarketingexpertsBlueMountains.com.au