SEO Company Blue Mountains – Beware the SEO Traps.
SEO Agencies in Blue Mountains may all look the same, but if you come up with enough information you can protect yourself from falling into traps.
Many years ago when I was learning the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular company was popular in the media as one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, around a range of keywords. I was excited and money started to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the issue? And I am sure that lots of Blue Mountains business would definitely have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was awful. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some kind of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Blue Mountains that know a bit concerning the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Blue Mountains, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses trashy and outdated techniques. Even when you 100 % outsource your online marketing you still have to know what’s going on. Never forget the fact that it’s your company, your livelihood.
With that in mind, here are a couple of questions for you to ask when trying to find a Blue Mountains SEO Company.
- Does the SEO firm have the capability to do all elements of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to figure out which sites in your industry are doing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO Company have a link tactic for your site?
- Does the SEO firm handle your social media strategy?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company wanting to understand your sales method?
- How do they handle coverage and communication?
- Do they advise you quick-fix promises?
If you are looking out for a few ideas and pieces of advice that will really help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Internet Marketing Experts Blue Mountains on 1300 595 013 or visit, www.internetmarketingexpertsBlueMountains.com.au.