Google AdWords Management Blue Mountains – Do people actually pay attention to your ads?
Google AdWords Management is a fundamental part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will definitely not be flexible enough to actually get the end results you seek.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain chance that it will generate some new business for them. If you are a business in Blue Mountains (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – finding out all functions.
There are really 2 versions of AdWords. It may appear a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is regular AdWords, and then there is AdWords express. If you are a local Blue Mountains business then chances are that you would have been prompted at the start of registering AdWords to run a project through express (it assesses the size of your business from your web page and makes a recommendation) if this is the case, I would like you to try to find the regular AdWords and start using that because it is much more reliable and has amazing features like more specific targeting so you can reach your Blue Mountains consumers more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can locate regular AdWords by just hunting for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t be able to see it in the other program.
$5 will certainly never see any real results– and not just due to the fact that results cost more, but because you have to have a bigger campaign so as to actually see the successful aspects, and the not-so-successful parts. A good way to figure out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the budget plan slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just should consider how much you are willing to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will want to have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people discount because they don’t know that you get metrics from a campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and how much money it is costing you each time. So why keep track of this? Well it will make sure that you are noticing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to allow it settle into a routine– because sometimes ads will get a big rise at the start that gives you phony assumptions about its results. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Blue Mountains, and I have worked in this business extensively. I have started off by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are trying to find more information about what to seek in a successful Google AdWords campaign, or wish to talk to an SEO agency to increase your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsBlueMountains.com.au.