Digital SEO Marketing is an Iceberg – Don’t let your Blue Mountains business sink
Digital SEO Marketing seems to be relating to ‘looking good for Google’ and it is about keywords and Links. This is true … but it is even so much deeper than that, and so if you are thinking about SEO in Blue Mountains I want you to start off considering SEO in 2 ways – ‘on-site’ and ‘off-site’.
On-site SEO is your content and website infrastructure – your keywords and web design
Off-site SEO is how other online sources refer to your website – Your links and social profile
Often more than 50 % of SEO aspects will be outside of your control, and you won’t even have the chance to see – which is why so many people don’t know they exist. Truthfully, if you want to get the most out of the areas of you Blue Mountains business that can be managed, it is a good idea to think about performing some analysis into a decent SEO agency. Off-site SEO is talked about a lot, ‘what links you need to have’ ‘blogging links don’t get the job done’, ‘avoid bad links’ – almost every SEO blog will talk about how to earn that wonderful link-juice but if you haven’t got your On-site SEO sorted out, then it is all going to go to waste.
On-Site Digital SEO Marketing
Your on-page optimisation is often the elements that are like the unseen stage-hands – behind the curtain, dragging all the levers to ensure the main show continues. It is mainly a technical enterprise calling for direct and skilled knowledge and can have a demoralising result because of the sheer amount of patience that is needed.
As with anything involving modern Digital SEO Marketing, it takes time to see results. This is why it is critical to know what elements of your on-site optimisation have the most substantial effect in 2016
An especially important on-page element of your business focuses upon a geographic link, -this was the key focus of the Pigeon update mentioned earlier. For instance, if you want customers to be able to approach you, have deliveries or need information specific to Blue Mountains then you need to make certain they can find you. These elements are full of your Google My Business areas such as Maps, Google+, revising contact details, geographic imagery, and integration with data sources.
Keeping your Website Updated:
How frequently your website’s content is updated plays a direct role in Digital SEO Marketing. A page that is acclaim for delivering high-quality, regular and unique content sees a direct enhancement in Search Engine rankings. One of the quickest and easiest ways to make the most of this is to integrate a blog element into your webpage. Make it short, punchy, engaging and to a schedule you can maintain and you will be contributing to a positive SEO for your Blue Mountains small business.
This is your Google visibility. It draws Google’s express interest into your site because Google like having the chance to associate a face to a website. This is because Google needs to know who has put the content and the details on their website, and this gives the website credibility, in Google’s eyes, there is an actual person behind the content of the website. Examples of this particular are when a search returns Google+ business information (including pictures) with Google search results.
These tags contribute to the identity of your images and assist in the navigation of visually impaired users. They play an essential role in your SEO because it creates ties with your images and improves rankings through keywords and the qualities that Google Image Search seeks.
These are your H1 and H2 tags. Using normal keyword usage, you can use the Heading tags to promote the method in which your content is indexed by Search Engines.
These tags perform two crucial functions, they both assist in keyword search by representing your content, and they are the physical tags that appear in descriptions in the search results. It is therefore good to have them both concise and true, but also appealing enough to urge users to interact further with your website.
As the CEO of Internet Marketing Experts Blue Mountains, I recognize the problems that many people have when starting the SEO. I myself ran a small business for a number of years and needed to learn SEO from scratch and by a lot of experimentation. So keep in mind to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about Digital SEO Marketing and be tolerant with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then look at having a conversation to an SEO professional
However, If you want to get started on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Blue Mountains on 1300 595 013 or visit, www.internetmarketingexpertsBlueMountains.com.au