An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with exceptional powers. Understanding clearly how SEO works and all the various ways to improve your website’s SEO score can be remarkably demanding and time-consuming. However, it is an integral aspect of any online marketing plan and will ultimately make or break a company in some sectors. Many industry experts consider SEO to be among the most effective forms of advertising, so consistently improving your SEO should be a priority if you want to increase your website visits and sales.
It’s difficult to keep up to date with SEO best practices and standards as they change regularly, so it’s recommended that you seek expert advice concerning your SEO and online marketing strategy. Despite this, there are some quick and easy ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick guide on some simple ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content continually is also essential so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is routinely being added and search engines love discovering new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the specific webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to find the info they’re searching for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in working out the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, as well as your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks messy and unprofessional. Having high-quality and meaningful meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are basically succinct explanations of the content of the web page. Although meta descriptions don’t specifically sway ranking algorithms, they are still very important as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description effectively portrays the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can likely relate to this if you’ve ever clicked on an excessively long hyperlink. If so, then you’ll most probably agree that they look messy and unprofessional. If you’ve constructed your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t have to fret about it!
Moreover, if you’re utilising another website platform and you already have a well-known website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing experts will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then reach out to the team at Internet Marketing Experts Blue Mountains on 1300 595 013 or visit their website: http://www.internetmarketingexpertsbluemountains.com.au