Online Marketing

Top Benefits of PPC Advertising

There is a plethora of online marketing resources that can help websites in enhancing their traffic, brand awareness, and conversion rates. One of the best internet marketing strategies is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Whilst SEO has proved to be very effective, it takes a decent level of knowledge, time, and money to see fruition.

 

But what if you want to see results immediately? Whether your website has recently been published or you’re a small business that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an amazing tool that can assist you by placing your advertising campaigns in front of users who are proactively looking for your services or products.

 

Basically, PPC is an advertising model used to raise traffic to websites. Website owners develop ad campaigns with specific targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are situated at the top of SERP listings before any organic results. The benefits that many websites garner from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your business.

 

Measurable Results

Among the top benefits of PPC advertising is the opportunity to gauge and monitor your results in real-time. Regardless if you set your daily budget to $1 or $10, there are an array of high level performance indicators that can be measured, for instance impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics makes it possible for website owners to efficiently assess the effectiveness of their campaigns and quickly make adjustments where needed to improve performance. As opposed to other advertising tools, PPC offers you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising objectives.

 

Fast Entry

PPC allows any kind of organisation to set up their advertising efforts quickly and easily, without creating too much risk with the ability to fix a maximum daily budget. While SEO is a very useful strategy, it generally takes many months to experience results so if you’re a new enterprise that aspires to improve traffic and brand awareness right away, PPC is ideal for you. Constructing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to attract new leads and customers by showcasing ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, location, interests, and the times and days you plan to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then evaluate the metrics that were used in conversions and enhance their future campaigns based on this feedback. Advertisers regularly take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target audience.

 

Valuable Data

Being able to export the results of an ad campaign and assess certain metrics provides websites with valued data which could be utilised in other marketing networks. Alongside this, websites can rapidly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which dramatically helps in their SEO initiatives. PPC also allows websites to find data about their comptetition by utilising third party tools such as KeywordSpy and SpyFy, allowing them to develop a profile of their competition and what market share is attainable.

 

As you can see, PPC is a compelling marketing tool that is suitable for all types of companies. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results presents invaluable feedback to improve future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any assistance in designing your PPC ad campaigns, talk with Internet Marketing Experts Blue Mountains on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsbluemountains.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And Ways To Fix It!)

In today’s saturated environment of online marketing, there’s no doubt that content is king. Content is all around us and individuals love consuming it! It should come as no surprise that content is at the core of almost all marketing strategies, with roughly 94% of small businesses directing their efforts on content marketing. Having said that, with countless businesses now centralising their marketing efforts on content, it’s becoming increasingly difficult to stand out from the crowd and make your content marketing appealing and compelling.

Have you attempted content marketing but found that you’re not getting the desired results? Well, you’re most likely one of many organisations that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is one of the most useful ways of boosting your customer base. So, here are 4 reasons why your content marketing may not be working and importantly, the best way to fix them!

  1. You don’t have a strategy

Like any investment, if you don’t have a strategy and assigned KPIs to quantify results, how can you possibly improve? Submitting blogs and sending tweets are fantastic, but if you don’t have any aims then you’re simply aiming in the dark. To generate stimulating content that viewers will engage with, you must have a clearly-defined strategy that should align with your business objectives.

Regardless if you want to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the types of content that will work best for you.

  1. Your content is not original

With the massive amount of online business nowadays, it’s necessary that your content is distinguishable from others. Too many businesses will develop content without examining the landscape and subsequently design content that simply gets lost in the crowd. Your content should be intriguing, fun, and most importantly, deliver value to visitors by offering solutions to typical pain-points in your niche. Alongside this, different kinds of content suit different communication methods, so think about the best ways you can accomplish this, either through video, infographics, diagrams, or even just thought-provoking or exciting text.

  1. You don’t advertise your content

Some of the biggest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the planet has ever witnessed, who will see it if they don’t know it exists? In order to prevail with your content marketing, it’s vital that you promote your content through all available avenues, including:

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your niche.

Proposing it as a guest post to bloggers in your market.

Including links to your content when commenting on other forums and blogs.

  1. Your content is not search engine friendly.

Content makes up a sizeable portion of your SEO, so it’s critical that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a popular mistake that companies will make in their content creation, along with using the wrong keywords, duplicate content, and not optimising their meta tags.

Undertake some probing to obtain the most desirable keywords that your viewers would use to find your content. In addition, use meta tags to your benefit to entice more viewers to your blog. Search engines always wish to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the chances of gaining more high-quality, trusted links from relevant businesses.

At the end of the day, there may be thousands of reasons why your content marketing isn’t giving you the desired results, however these points should deal with most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your audience, your competitors, and your keywords, and craft captivating content that your audience will naturally engage with.

If you’re about to give up on content marketing due to poor results, get in touch with Internet Marketing Experts Blue Mountains who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information: Digital Marketing Blue Mountains

 

SEO Tactics To Abandon in 2018

In today’s competitive marketplace of digitalisation and globalisation, it’s crucial for businesses to use online strategies and tactics that strengthen their exposure to customers that are actively searching for their products or services. Search Engines are invariably the most influential programs that will influence your online exposure, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to improve their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a fantastic investment that will strengthen your visibility and conversion rates, or if used inaccurately, can cripple your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is continually changing, and most website owners don’t keep up to date with current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prominent SEO techniques from five years ago may result in your website being penalised today.

 

Instead of focusing on the top SEO tactics that website owners should be investing in, we’re instead going to analyse the top SEO techniques that will actually penalise your website and therefore should be completely forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a standard mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can swiftly detect how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As an alternative to keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been an SEO tactic since the introduction of SEO, and its performance as an SEO tactic has developed dramatically ever since. Whilst link building continues to be amongst the leading 3 SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links highly as a ranking indicator since links are a public promotion which corresponds with beneficial information on a website.

 

Aggressive link building takes place where links are extracted in an irregular way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discontinued, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that lots of individuals still believe to be effective is excessive internal links. There is a frequent misconception where websites that contain a large quantity of links to other pages within the website will improve their SERP results. The aim in doing this is to enrich a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a substantial role in SEO, so it’s important not only to ascertain any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most popular technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO technique that will help your SERP rankings are related to the images within a website. Optimising your website for image search is a reliable way to enrich your SEO, and this can be done mainly with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that an effective SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to prosper in today’s online marketplace. If you need any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Blue Mountains on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsbluemountains.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social networking sites and want to learn the essentials of one of the most awesome platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where approximately 330 million users communicate with each other through brief messages of up 280 characters. At this point there’s almost 6,000 tweets being sent through the net each second, differing from standard text messages to images, videos, memes, gifs, and much more. Twitter is one of the most trendy social networking sites and is quite different to other social networking giants like Facebook and Instagram.

Twitter is a platform where members post a range of information; from jokes, news, politics, or just general thoughts about vague topics! In place of having a circle of friends like Facebook, Twitter is dependent on followers (not always friends) so not only can you engage with friends, but also your favourite politicians, sport stars, and journalists alike. Everything you post on Twitter is available publicly for anyone to see, but don’t worry, you can simply adjust your preferences to private if you prefer to.

 

The initial step in learning Twitter is to understand the basic terms and slang used. The following lists the most frequent vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any member mentioned in a tweet is notified, being a simple way to engage with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either select to accept DM’s from all users or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a particular hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or visit www.twitter.com and click the signup tab. The full name you enter will be your display name, but this can be altered as regularly as you like. Pick a username (or handle) so members can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for verification purposes, selected an avatar, and typed a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twitterverse

As stated previously, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other personalities of which you’re an enthusiast. Once you’ve registered, Twitter will provide a standard type of setup wizard to help you get started, like suggesting some members that you may be interested in following. You can grant Twitter permission to explore your contacts list to look for any of your friends that are already using Twitter. Following friends and other users is very simple, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow based on the kinds of users you’re presently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it adheres to Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a full range of different media that can be uploaded via your device. Always remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve understood the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the latest trends, be the first to view viral posts, and interact with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got started using Twitter, the rest will fall into place automatically, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply get in contact with Internet Marketing Experts Blue Mountains on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsbluemountains.com.au

 

What Are The Leading Organic SEO Ranking Variables For A Website?

If you’ve just created your first website and you’re interested in the ways in which you can boost your organic search results, then you’re certainly on the road to success. SEO is one of the most valuable marketing tools because it helps you to get your message in front of potential consumers that are directly trying to finding your products or services.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s exceptionally convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are crafted equally, so you can focus on the most influential variables that will have the biggest effect on your SERP listings.

It’s important to understand that the weight of each variable changes gradually, so Google will place more importance on certain variables based on user behaviour and how Google perceives it can maximise the user experience. Having said this, most of the leading organic SEO ranking elements have been in the same position for a couple of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great emphasis is placed on content because Google intends to rank the most relevant websites at the top of its search results . The recent Hummingbird update allows Google to understand a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as comprehensive tutorials, guides, and how-to’s is a great start. Furthermore, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and discovered that the top positions contain content that is around 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most meaningful variables in SERP listings considering that the more links there are to your website from reliable sources, the more trusted your website is regarded. The flip side of the coin rings true also though, so beware not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google reveals that backlinks will lose value in time as Google tries to find new ways to appraise websites, but for the time being, link building is still the best sign of relevancy and reliability.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktop computers, there has been a major shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which suggests that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Aspects

There are numerous other technical variables that will substantially alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Also, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are constantly changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Striving to focus on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any advice in how you can properly execute any of the above SEO methods, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Blue Mountains by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsbluemountains.com.au