Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can convey their annoyance with the 140 character limit in more detail, since Twitter has officially confirmed that they have extended the character limit to 280 per Tweet!
The social networking company, which was launched in 2006, grew aggressively to become one of the most celebrated social media platforms around the globe, however recent drops in growth stimulated the social media giant to make some adjustments. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly distinct to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.
Despite the 140 character limit that fervently defined the social networking site, Twitter proclaimed on November 7 that they want every person all over the world to ‘easily’ express themselves on Twitter. After carrying out a series of tests over the last few months, Twitter decided that they wanted to raise the character limit, but only where needed. Countries like Japan, South Korea, and China will stay at the 140 character limit, simply because there’s no need for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English however, experience crammed Tweets with 9% of English Tweets hitting the former 140 character limit.
So, why the change?
After administering an assortment of tests to targeted users, Twitter obtained valuable results and believed the 240 character limit would be beneficial for many users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time cropping their Tweets to ensure they didn’t need to send multiple messages. Plus, users would now have the ability to effortlessly fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what impact will this have for internet marketers and SEO consultants? Here are a few changes that they can expect to see.
Since Twitter broadened the character limit, users have enjoyed a higher level of responses which resulted in more followers. Surely, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The doubled character limit means that users will have reduced threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations revealed that it can at times be troublesome to follow and respond to. In addition to this, brands are enjoying the longer Tweets as it enables them to fit more complete information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the surge of organisations using social media as a way to resolve customer service issues, customers can now articulate a problem in more detail on Twitter which is practical for both the customer and the business, as communication is greatly enhanced. Prior to this update, many users would have looked to other social media platforms like Facebook to report customer service issues because the character limit was too restraining.
Longer Tweets means that firms can boost the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would routinely have to use other social media sites if they planned to get creative, however brands can now successfully use longer text to their advantage by connecting with their audience on a more personal level.
While some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users appear to be very happy with their latest update. Nothing is concrete in social media, as making changes to stay up to date with shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, just speak to Internet Marketing Experts Blue Mountains by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsbluemountains.com.au