A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s crucial that businesses Google’s best practices to make sure they remain competitive in their respective online markets. With Google being the most dynamic and influential company on the internet, it’s essential for them to keep abreast of all the threats and opportunities that the internet produces. Due to this fact, Google releases a range of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What’s important though, is that all online suppliers that use Google-related services (basically every online provider), recognise extensive changes that may impact their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online businesses must be versatile and adapt to new Google updates as soon as possible to make certain that they aren’t negatively affected by these new releases.
The most significant Google update that has recently had a bearing on online firms pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by practically half of all online users, so it’s highly important that online enterprises incorporate the specific changes as swiftly as possible if they hope to avoid any damaging consequences.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is kept in a plain text file), they are vulnerable to phishing sites that can basically steal this information from customers that wrongly believe they are giving their personal information to a genuine company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will evidently bear upon millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become frightened of falling victim to malevolent attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that want to secure their previously non-secured (HTTP) web pages, they have to encrypt the information being dispensed between their customers and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update means that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online business will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear authentic. This will make the distinction between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net given that it will be exceedingly difficult for phishing sites to copy the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become compulsory, so if you need any guidance in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Blue Mountains by phoning 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsbluemountains.com.au